Windows 10/ Windows have always been close to our hearts, even though, I prefer Linux more, but no one can deny the user-friendliness of the Windows platform. With the new release, the news that is coming out from the Windows camp is that Windows 10 would be the last of its kind.
The news broke out in the Ignite 2015 Conference. What did they try to mean? Did they mean that they will stop developing the next line of Windows for our future generation?
The answer can be speculative and guessable, but they are changing the business model for their OS model.
From now, they will not focus on individual products rather than coming out with a product every year or so. The branding strategy with new features has been used by Microsoft for almost 20 years. So, does it mean that they are moving away from what worked well for them?
According to the sources, they are more inclined to work similar to OS X business model, releasing yearly paid patches to the system with improved features, performance and security.
The quotes came floating from the developer evangelist Jerry Nixon in the conference and everyone was stunned as we are now!
“Windows as a Service” is the term that is given to what Microsoft is planning to do.
Statements flowed in from the different section of Microsoft department.
A Microsoft spokesperson said “Recent comments at Ignite about Windows 10 are reflective of the way Windows will be delivered as a service bringing new innovations and updates in an ongoing manner, with continuous value for our consumer and business customers”
He also added, “”We aren’t speaking to future branding at this time,” the spokesperson added, however “customers can be confident Windows 10 will remain up-to-date and power a variety of devices from PCs to phones to Surface Hub to HoloLens and Xbox. We look forward to a long future of Windows innovations.”
So, what now?
Chances are that Windows 10 will be the last Windows you will ever be upgrading majorly. With Windows 10 set at base, updates will be released every year to compensate the downsides of Windows 10, improving it as a complete platform.
My take on Windows 10 as a base product!
The move seems quite reasonable as it costs tons of money to acquire new customers and market the new products. Whereas, it is always a better proposition to focus on existing customers and sell them upgrades.
Existing customers have more tendency to buy the product compared to new customers. The subconscious relationship between the consumer and the product seems to allude the customer to buy the upgrades more easily compared to a new customers, which require a lot of investment and leading to less profit.
Also, changing systems that easily outdated older systems and that can have a negative impact on the economy. Windows XP is the prime example of this type of strategy. Many computers and terminals at banking sector took the hit with Microsoft deciding to stop the support for Windows XP.
So, what’s you take on Windows 10 being the last major OS release? Did you like the move of Microsoft? Comment below and let us know.
